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Omniture is the
leading provider of on-demand, Web
analytics and online business optimization
services - supplying the essential
intelligence companies need to successfully
improve the performance of online
business and marketing initiatives.
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| Orem,
Utah |
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| What
they needed… |
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| - |
Young
and fast growing company ready to
go global with products requiring
internationalization |
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Target
markets in Asia and Europe ready for
product but no localized product available |
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Turn
around time for product localization
was extremely tight and budget goals
had to be met. |
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| What
we did… |
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| - |
GGI
selected for its ability to tailor
both project budgets and schedules
to meet client needs. |
| - |
GGI
worked closely with Omniture Development
to identify and resolve internationalization
issues such as concatenated software
strings, static navigation, and screenshot
mock-ups. |
| - |
GGI
became a seamless extension of the
Omniture team ready to provide the
services needed for high quality deliverables. |
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| What
they got … |
| - |
Three
month turnaround to five international
markets, 200,000 words per language. |
| - |
80%
leverage for subsequent projects =
80% localization cost reduction. |
| - |
Global
simultaneous launch for non-English
markets. |
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On budget,
on schedule delivery. |
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Translation
Memories and Glossaries for future
leverage and reference. |
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A dependable,
reliable resource for full product
localization. |
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| What
was localized… |
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Omniture
SiteCatalyst Suite |
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Marketing
Collateral |
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| "We
have positioned you as our exclusive vendor
of choice for localization. We are excited
to move on to additional phases with Globalization
Group at the helm…Thank you for your
diligence and drive in getting this done." |
| -
Wade Sherman, Legal Counsel, Omniture |
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| Omniture
Makes Trax in Asia and Europe |
| Pack
Leader of Web Trend Tracking Goes International
On-budget and On-time |
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| Overview |
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The Web, the future of
business: tracking trends, whose been
on your site, what was looked at and what
was purchased, Omniture's SiteCatalyst
let's you know this and more all with
the ease of a dashboard setup. Omniture
is on the fast track for net success at
home…and now abroad! How so in era
when the IT industry is recovering from
a roller-coaster economy? Omniture out
tracks its competitors with extremely
accurate products that deliver in English…and
now in five other langauges!
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Omniture's track record
for success includes precision development,
a cutting-edge team and an outward focus
for client success. An "on top"
company, Omniture has won numerous awards
including, Info World 2006 Technology
of the Year, Cross Roads A-List Award,
and Best of State in Science and Technology
- Utah Best of State Awards, among others.
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| What
Omniture Needed… |
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Ominture, a young and
fast growing company, was ready to go
global. Its flagship product, SiteCatalyst
had become extremely popular as "the
tool" for Web-analytics. An English
only product, SiteCatalyst was still used
abroad to track and maintain executive
analysis of numerous corporate websites.
However, "English only" translated
to an estimated 64% the international
web user market left untapped.
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Asia and Europe were
ready for the SiteCatalyst product in
various target languages. With new target
markets in sight, Omniture needed to provide
fully localized, quality products that
would increase sales abroad and provide
credibility in non-English markets. Omniture's
November plan, spring launch for five
new language versions! This meant getting
localized product to market would be tight
with little room for error. Budgets were
also set, thus localization cost would
need to be monitored closely for a zero
overrun goal.
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| What
GGI Did… |
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GGI was originally selected
for its capabilities in tailoring cost
and schedules to client spec's. As a seamless
extension to Omniture's Development and
Marketing teams, GGI's linguistic, engineering,
desktop publishing and QA teams were "catalystic"
matches! Suddenly, Omniture had four additional
teams of specialists fully capable of
providing quality deliverables in the
five target languages Omniture required.
Also, the GGI team came without the encumbrances
of overhead that large in-house localization
teams require, an added benefit to cost
reduction!
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After organizing in-country
linguistic teams, GGI followed standard
localization best practices including
glossary development and sign-off, three-step
linguistic process, software engineering
check and documentation desktop publishing.
All phases of the localization process
were completed with GGI's Total Quality
Control process consisting of at least
three linguistic/engineering/desktop publishing
quality passes with final client sign-offs.
The five localized versions of Omniture
SiteCatalyst were completed along with
full documentation on-time and on-budget
for spring launch.
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| What
Omniture Got… |
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Along with a dramatic
80% reduction in future SiteCatalyst localization
cost, localized components were delivered
within a three month turnaround to five
international markets for simultaneous
release. For each language targeted, 200,000
words were localized during this three
month period including all associated
services. From this localization effort,
a solid foundation of Translation Memories
and glossaries were created for future
leverage and reference. Now, when Omniture
requires localization, the handoff is
simple, the process is in place and a
dependable, reliable resource for full
product localization is found in GGI.
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