Posts Tagged ‘greek’
Some international ads are perceived as sexist due to different cultural norms
Procter & Gamble, like many other international corporations, learned U.S. portrayals of women in advertising are not always socially acceptable in other countries. In her book, “Soap Opera: The Inside Story of Procter & Gamble,” author Alecia Swasy relates the result of one misguided soap commercial. “A Camay campaign pitched the [...]
Language Use by Region
What are the top 10 languages by population in New York and other states? Where are the most Armenian speakers living in the United States? The U.S. Census used to track and report the number of language speakers for virtually every language in every state and county. This data was very useful for companies planning localized multilingual [...]
Language and Country Names List
English speakers expect that a link to an English language/country option on a website will be listed in English, not translated into another language. Otherwise, how easily would an English speaker find a link to English content if the language name were written in Asian, Cyrillic, or Middle Eastern characters? Or how easy would it be if the [...]
Microsoft Language Portal Update Includes Office 2010 International Terminology
The Microsoft Language Portal has recently been updated to include International Terminology from Office 2010 in 90 languages. As mentioned previously, Microsoft has produced great free resources for download and/or search that include all of its style guides and glossaries, which can double as translation memory.
Text Expansion & Contraction in Translation
Letter-for-letter translation appears on kids' cereal boxes, but not in real life. In real life, the word count, character count, length, and sometimes even the height of translated text will differ from the source text. Proper preparation can prevent potential problems with expansion. This preparation can include dynamically resizable [...]
Download Translation Memory
As mentioned in previous tips, three tools that help a company maintain translation consistency at different levels include glossaries, style guides, and translation memory. Glossaries help maintain consistency at the term level, translation memories help maintain consistency at the sentence level, and style guides help fill in the gaps by [...]
Top Languages by Population
In prioritizing markets to target and languages to translate, should you care which languages are spoken by the largest population? Maybe. Maybe not. Looking at the top 12 languages by percentage of world population, you'll see some languages like Javanese and Lahnda (which includes Panjabi) that are rarely included when a company prioritizes [...]
Top Languages by GDP | Top Countries by GDP
Into which languages should your company translate first? There are many ways to determine the answer, not all of which are mentioned in this tip. An e-commerce business may wish to first prioritize the top 10 internet languages. Other international companies less dependent on the internet for customer transactions may wish to look at the top [...]
Translation & Localization Glossaries: Guide & Downloads
Consistency is an important measure of quality in translation. Three tools that help maintain consistency in a company's translation include glossaries, style guides, and translation memory. Glossaries help maintain consistency at the term level, translation memories help maintain consistency at the sentence level, and style guides help fill in [...]
