‘Globalization Group News’ Archives
Clinic: How to Create International-Ready Websites and Software
UTC International Clinic: Thurs, April 21st, 2:00 - 4:00 PM Internationalization 101: How to Create International-Ready Websites and Software Without proper preparation, various challenges can arise when localizing websites and software applications into Português, Русский, Français, Italiano, Español, Deutsche, [...]
Export Experts Seminar on eCommerce Effectiveness Highly Useful
The World trade Center of Utah gave Adam Wooten, vice president of Globalization Group, the opportunity to speak at a seminar on global e-commerce, Wednesday, April 13, 2011. Adam has given many presentations on this topic, so the World Trade Center kindly asked him to "pinch hit" the day before after another speaker was forced to cancel. Also [...]
Magazine Translation Article Ironically “Lost in Translation”
A magazine's art department added a design element to an article about translation. Ironically, that design element included a translation error generated by a machine translation program. The article "Lost in Translation: Preserving Brand Strength in Foreign Markets," by Globalization Group vice president Adam Wooten, appears in the February [...]
Project Manager: Chinese & French
Globalization Group is seeking a project manager for French and Chinese projects Manage French and Chinese linguistics for translation, develop and implement project plans for client; manage time and resources to complete translation and localization projects. Establish and maintain strategic contact with international client base. [...]
Article: Preserving Brand Strength in Foreign Markets
The magazine article "Lost in Translation: Preserving Brand Strength in Foreign Markets" by Globalization Group vice president Adam Wooten appeared in the February 2011 issue of Utah Business. The article a few blunders as well as success from Coca-Cola, Aribex, Microsoft and other companies to illustrate how to preserve brand strength in [...]
Email or RSS Feed Subscription to International Business Column
Subscriptions are now available for the weekly International Business Column maintained by Globalization Group vice president Adam Wooten. New columns appear each Friday morning in the business section of DeseretNews.com, but these subscription options make it much easier to keep up to date. Subscribe via one of the following two [...]
Poll: Top Translation Blunders of 2010
Translation blunders made news throughout the year 2010. By translation blunders, we are not referring to urban legends like President John F. Kennedy's alleged slip-up saying "I am a jelly doughnut" - that never happened. Nor are we referring to Dave Barry's satirical claim, "The CEO of Toyota appears before a congressional committee and [...]
Romina Castroman, Localization Project Manager
Romina Castroman was born in Uruguay and lived there as a young child. When she was 8 years old, her family moved to Germany, the home country of her mother's parents. While in Germany, Romina's family always spoke Spanish at home, and that helped her to grow up fully multilingual. Romina earned degrees in German Literature & Travel and [...]
New International Business Column
The new International Business column on DeseretNews.com is authored by Globalization Group vice president Adam Wooten. This weekly column is featured every Friday in the "Business" section. "The idea behind the column is that many lessons on international business, language, and culture can be learned through humorous anecdotes," explains [...]
Now Hiring Great People: Localization Engineer & DTP Specialist
Globalization Group, Inc. is currently hiring great people to work at its headquarters in Orem, Utah. Click on the links below for more detailed descriptions and send resumes to info@globalization-group.com with the job title in the subject line. We have an immediate need to fill the following positions: Localization Engineer DTP [...]
