‘e-Learning Localization’ Archives
English speakers expect that a link to an English language/country option on a website will be listed in English, not translated into another language. Otherwise, how easily would an English speaker find a link to English content if the language name were written in Asian, Cyrillic, or Middle Eastern characters? Or how easy would it be if the [...]
"Customer Complaints Lost in Translation" is an article by Globalization Group vice president Adam Wooten, published in the July 12-18, 2010 issue of The Enterprise, "the premier business paper in the Utah region." Read a PDF copy of the complete article here, or subscribe to The Enterprise here.
There are many ways to localize a video for e-learning, marketing, entertainment, or other purposes. Localization can include graphic text localization, subtitle translation, multilingual voice-over, localized dubbing, or even video localization that includes re-shooting the video with localized actors and localized scripts. When considering [...]
Sometimes localization of text is not enough. We've already pointed out that colors, gestures, symbols, and icons often need localization. The same is often true for other graphic, photographic, and video imagery. It's simply a matter of providing imagery that reflects what exists in a country's context. Regarding the models used in images, [...]
If a translation receives a lot of negative feedback, the company that published it may wish for silence. However, sometimes a reaction of silence can mislead a company into complacency and a false sense of security. A real-life exchange that illustrates the danger of silence recently happened between a website marketing manager and one of his [...]
Toronto-based AlertDriving, incorporated as Sonic e-Learning, Inc., aggressively expanded into more than 20 countries in two years before realizing its product had serious localization flaws, according to a January 2010 article in the Wall Street Journal. The lessons were poorly translated and culturally inappropriate. The company faced some [...]