A video game publisher recently told the Brazilian newspaper O Globo that it sees 15 times more revenue from a video game localized in Portuguese than it does for a video game left in English. How much of a return on investment do you see from your localization?  Read the Portuguese article in O Globo or get the gist of it from an English  machine translation by Google.

Strong localization ROI makes many companies “winners in translation,” far from ever being proverbially “lost in translation.”

Thanks to Renato Beninatto for drawing our attention to this article.