“Prevent International Blunders” is an article by Globalization Group vice president Adam Wooten, published in the August 2010 issue of Utah CEO magazine.
Learn how some companies set themselves up to commit international blunders even long before they are ready to go international. Read the full article on page 72 in print, in HTML, in the e-edition, or in the PDF edition of Utah CEO magazine.
“….many businesses, particularly small businesses and startups, believe they do not need to consider translation and localization until just prior to an international market launch. Managers at these companies often maintain an unwise “we’ll cross that bridge when we come to it” mentality. The (examples in this article) illustrate that these ticking international time bombs are entirely preventable with just a few simple checks….”