International export businesses love the translation tips and bloopers on The International Business Edge!  The recent release of the “Color Meanings by Culture” chart has been particularly popular.  Many international export consultants have provided great feedback via Twitter and LinkedIn.  Here is what they are saying on various blogs and websites:

• International trade and export consultant, Pip Dumbill, of Let’s Go Export! says the Color Meanings by Culture Chart is “a good resource for those of you developing products, brands and marketing campaigns for your international markets.”
• Global regulatory compliance expert, Peter Merguerian, of Go Global Compliance also recommends our Color Meanings by Culture Chart
• International export consultant, Cheryl Lockhart, of International Strategies, says the translation tips and bloopers “go beyond the well worn examples trotted out in every introductory class to international business. You will open these quick, easy to read and entertaining emails every week.”
• The same Color Meanings by Culture Chart is also recommended by the International Business Council of Rochester, New York, Port Lansing in Michigan, and other regional export organizations.

Export consultants are not the only ones to recommend that popular Color Chart.  Web designers, the International Technical Communication Special Interest Group (Society for Technical Communication), and a very interesting Brazilian Portuguese blog called “Design on the Rocks.”